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A London prop firm that states its FCA position plainly
Alpha Capital Group Limited is registered in England and Wales under company number 13719951, with a principal place of business at 6-7 Waterside, Station Road, Harpenden. It launched in November 2021 and now sits within a wider group alongside Alpha Futures, ACG Markets, Alpha Prime and the Alpha Trader platform. The product is an evaluation: you buy a virtual account of up to 200,000 US dollars, trade it under published risk rules, and if you clear the phases you become what the firm calls a Qualified Analyst.
On authorisation the company is refreshingly direct. Its terms, read on 8 August 2026, say that because it is not carrying out regulated investment business and is not issuing financial promotions, it is not required to be authorised and regulated by the Financial Conduct Authority, and that its services are not covered by the Financial Ombudsman Service. That is worth knowing before you pay: no ombudsman route means a dispute is a contract matter. Separately, the site describes ACG Markets as the regulated broker behind the execution set-up, but the pages captured name no supervisor and no licence for it.
The headline split needs an asterisk. The front page advertises up to 90 per cent of simulated profits, while the terms set the baseline Analyst performance fee at 80 per cent and sell the higher tier as a paid add-on priced at roughly 10 per cent of the base plan price, offered only on Alpha One plans and on-demand Alpha Pro plans. A swap-free add-on costs about the same uplift, replaces overnight financing with a 5 US dollar commission per lot in each direction, and disables expert advisors. Plan prices themselves are not listed on the pages captured; they show up at checkout after you choose an account type, size and platform, with card and cryptocurrency payments both accepted.
The risk rules are published in detail, which makes them checkable. Daily drawdown sits between 3 and 5 per cent according to plan, measured against balance or highest equity at the daily open, with breaches assessed on unrealised losses. The ceiling is 6, 8 or 10 per cent static on Alpha Pro, 4 to 8 per cent trailing on Alpha One, and 10 per cent static on Alpha Swing. Minimum trading days are one on Alpha One, three per phase on Pro and Swing, and three in each of three phases on Alpha Three. Bi-weekly withdrawals require five trading days before a first claim; on-demand withdrawals apply a 40 per cent best-day consistency test. A Max Risk Rule introduced on 21 July 2026 closes an account whose open drawdown on any single asset reaches 2 or 3 per cent, by account size. Allocation on qualified accounts is capped at 400,000 US dollars per household.
Two contract clauses deserve a slow look. Cooling-off rights under the Consumer Contracts Regulations 2013 last 14 days, but the terms say you waive them the moment you place your first virtual trade, and you confirm the waiver at sign-up. And condition 27.1 is a non-disparagement clause: users agree not to make public statements that could be construed as negative about the firm, with the firm as sole judge of what breaches it and loss of the account as a remedy. On results, the marketing offers 1.2 million traders, more than 100 million US dollars in performance fees and 140 countries, but no pass rate. A cumulative payout total with nothing to divide it by reveals little about your own odds.
Key details
| Legal entity | Alpha Capital Group Limited, company number 13719951 |
| Base and launch | Harpenden, England; launched November 2021 |
| FCA status | Not authorised; states it is not required to be |
| Standard performance fee | 80 per cent, with 90 per cent as a paid add-on |
| Daily drawdown | 3 to 5 per cent, by plan |
| Drawdown ceiling | 4 to 10 per cent, static or trailing |
| Cooling-off | 14 days, waived on your first virtual trade |
| Published pass rate | None found on the site |